Businesses are always looking for ways to connect with customers. Using signage is one of the best options for advertising your business and grabbing people’s attention. Businesses in Kerala can choose from various options to showcase their offerings – from flex and acrylic boards and information signs to electronic products like LED and glow signs. Keep in mind that, whatever products you choose, following the state’s rules on signage advertisements is essential.
What is Signage?
Whether you are starting a venture or running one already, you need to know about how signage works and what it can do for you. Business signage is defined as any kind of graphic display intended to convey information to customers. Signage is used to identify a business establishment or shop, promote products and services, and provide information to a specific audience. There are a wide variety of options available such as road signs, store signs and office signage. When it comes to advertising, every sign has its own purpose. They are one of the easiest and most cost-effective methods to boost visibility, especially for small businesses who want exposure without breaking the bank. You can place signage inside or outside your business facility and can customize it creatively to get the attention of your targeted audience.
Different Types of Signage
Let’s check out 5 popular signage options for businesses:
- Indoor Signs: The main purpose of indoor signs in to direct customers’ attention to special deals or items. These signs can be placed strategically within a store to serve a multitude of purposes – for instance, to help customers find their way around the place and locate a particular area they want to visit. Hotels place signs in the lobby to boost brand visibility. With indoor signs, you can promote deals and sales in a way that will be beneficial to both you and your customers. Make them as informational as possible.
- Outdoor Signs: Outdoor signs are placed outside of the shop or in nearby areas. These are one of the most common forms of advertisements that businesses tend to use and are meant to give your business quick and easy year-round exposure. Try to incorporate colorful designs and include your company’s logo on it in order to grab the attention of potential customers.
- Wall Signs: One of the most popular business signage, wall signs can be placed inside or on the outside of your office or business location. These useful yet cost-effective signs can be customized to any level – with vibrant colors, different shapes and sizes – that customers will enjoy seeing. Whether you want to advertise a new line of products or services, put up your tagline, or promote your brand ambassador, or simply put up your business’s name, it’s all possible with wall signs.
- Pylons: If you want to get your business noticed from a distance, use pylon signage. A pole holding your brand logo is a great option for high traffic areas. Besides your brand name, pylon signage can hold a tagline, an illustration, or any other message. One of the biggest advantages of this type of signage is that people who are looking for your location can easily find you and visit you. This sign will let people know about your business and push them to visit you whenever they require the products or services you provide.
- Sidewalk Signs: This type of signage is the best type of portable business signage that you can place outside of your business. These lightweight signs can be used for a multitude of purposes – such as for placing a menu or a map to leading to the shop’s location, and so on. It can provide information about special announcements, offers, new additions, and much more, and will help influence a customer’s decision to do business with you. You can also put the store’s business hours on the sign. To stand out among the crowd, make your own sidewalk sign as unique as possible by using interesting colors that coordinate with your logo and catchphrases. However, make sure that your sidewalk sign does not hinder pedestrians in any way.
Understanding different types of signage and how they can help promote a business is important to choose the right options. There are many advertising agencies that provide signage solutions. If you are looking for innovative ideas, do your research well to find the best advertising agency that can design, fabricate, and install signage to promote your brand or specific offers.